Nothing lasts forever and no meme goes untarnished.
On Thursday morning, the U.S. Air Force jumped on the never-ending "Laurel or Yanny" meme and took it to a really dark place, proving memes and military action just don't mix.
The social media minds behind the U.S. Air Force Twitter account decided to employ the hotly-debated two names in a tweet bragging about fighter jets providing air support to repress a Taliban offensive.
By 1:30 p.m. the USAF had deleted and issued an apology.
But it was a bit too late as the tweet had long since gone viral.
The link included in the now-deleted tweet was for a story about Air Force air support efforts to prevent Taliban forces from overtaking Farah city which... is a long way off from the light-hearted debate that ensued over "Laurel or Yanny."
Many on Twitter agreed.
No, not even the social media masters of the armed forces are immune to the backlash of a jokey misfire.
Then again, maybe our own Chris Taylor was right all along: the memes are just here to divide us.
What a time to be alive.
UPDATE: May 17, 2018, 1:53 p.m. EDT Updated to replace deleted original tweet with a screenshot and add USAF apology.